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BLOGS. June 10, 2025

ETFs Aren’t Always a Focus in Talks – But Still Essential in Strategy

ETFs have become a cornerstone for both asset managers and financial advisors, with the number of ETF product offerings on the rise in recent years. Last year, the average asset manager had seven ETFs on their focus-product list. Yet when it comes to discussions between asset managers’ salespeople and financial advisors, ETFs are discussed in fewer than half of interactions.